www.centralmba.com www.centralmba.com

www.centralmba.com

9A99E028

Michael Parent
    • 1,99 €
    • 1,99 €

Description de l’éditeur

Central University has developed a highly successful Executive MBA Program. Its closest competitor, State University, has aggressively responded, to the point of registering the internet domain name "www.centralmba.com" and meta-tagging the State University Executive MBA home page with this domain name. The associate dean of programs at Central must decide what course of action to take. The case describes the domain name registration process, explains meta-tagging, and raises a number of ethical, marketing, and information management issues.

GENRE
Entreprise et management
SORTIE
1999
28 octobre
LANGUE
EN
Anglais
LONGUEUR
4
Pages
ÉDITIONS
Richard Ivey School of Business Foundation
DÉTAILS DU FOURNISSEUR
Ivey Business School Foundation Foundation
TAILLE
276,6
Ko

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