• £7.99

Publisher Description

Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:



Practical insights to create user habits that stick.
Actionable steps for building products people love.
Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
New for second edition! An additional case study for building health habits.


Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

GENRE
Business & Personal Finance
NARRATOR
NE
Nir Eyal
LENGTH
04:41
hr min
RELEASED
2014
January 22
PUBLISHER
Nir Eyal
PRESENTED BY
Audible.co.uk
LANGUAGE
EN
English
SIZE
223.2
MB

Customer Reviews

Street10001 ,

Great book if you are in this space or want to know more about how Facebook gets you hooked.

Great book, well researched , easy to listen to and very informative.
I am a salesman and I have recently been appointed as sales director for an app based company. This book really helped my understand how these technology’s work and what paths to follow and avoid as we develop the product around our user experience.
Lots of takeaways and a few things that will cost very little to implement with significant results.
If you are in this space or curious how apps like Facebook and Instagram get you hooked then check it out.

L2010L ,

Worst narrator ever?

Either it’s a computer voice narrating, or the human needs a new job. Subject is likely interesting, but I can’t listen to that voice!

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