The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Unabridged) The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Unabridged)

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Unabridged‪)‬

    • 4.1 • 34 Ratings
    • £12.99

Publisher Description

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

GENRE
Business & Personal Finance
NARRATOR
ER
Eric Ries
LANGUAGE
EN
English
LENGTH
08:38
hr min
RELEASED
2011
13 September
PUBLISHER
Random House Audio
SIZE
561
MB

Customer Reviews

@LayneyP ,

Talks in riddles with no advice

Awful. I’ve read loads of books recently, all of which have given me so much information I had to pause them to note the points. But this book had literally none. He uses language that isn’t clear nor easily understandable and I really have no idea what he is really trying to say. Given he is talking about getting a business right, listening to customers and offering something they want, need, is scalable, etc, - he has not applied these principles to his own book which makes me question how trustworthy his content is at all. I wish I hadn’t wasted my money.

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