Rework shows you a better, faster, easier way to succeed in business.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
The Book Is Amazing
But I deleted it and now I have to pay for it again? Come on Apple sort this out with Audio Books like you do movies music and books.
What does "less is more" mean?
This book challenges a lot of assumptions, for example they take to task the phrase "learn from your mistakes" and say you should learn from your successes. They also want to ditch words like "startup" and "entrepreneur", and mock the idea that starting a business with an exit strategy by saying it is setting yourself up to fail.
They also have a go at people who are saying that they don't have enough time to do something - you do have time but you don't want whatever it is enough to spend it differently. Try something for an hour a day and if it doesn't work, fine. The cost of doing something new is minimal, the only problem is your own fear dressed up as a lack of time.
I titled this review as I did because it occurred to me as I listened to it that they are describing how you can have a business or enterprise without having lots of commitments and spending a lot of other people's money from their own experiences. You hear "less is more" a lot and everyone strokes their chin and stares off into the middle distance and carries on as they were. This book actually describes how some very creative people show us all what the phrase means. Create half a useful product that's well put together and delivers enough to be of value. Ideas are cheap, making them real is difficult, so take the path that makes them work.
Oh, and if you're a workaholic, you won't like what they say about you. And meeting addicts, hmm, you won't like it either.
Why the profanities?
This is a keeper in the glut of business books. Good ideas, strong opinions. But why the profanities near the end? In my mind, this goes against the grain of the advice in the communication sections. Come on (as they say) you don't need to do that.