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Publisher Description

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

Seth Godin
hr min
October 16
Audible Studios

Customer Reviews

Rod Sloane ,

You need to listen to Seth on Tribes

Perhaps the most important compliation of Seth's thoughts. Don't agree with him on it all. However, the premise is spot on. Get on board.

chris ideas man ,

A great innovative approach.

I have been a fan of Seth's work for over a year now and his new achievement "Tribes" is no worse (its even better!) than his previous books.

Its an intelligent, fresh, innovative and a way-to-go approach and those who think its a bunch of mumbling wont have time to turn they head until this knowledge hits them in real life scenarios.

Lets hope we can get some great leaders out on the stage to go out there and do it.

GREAT listen and read!

bejwlmrevcaijv ,


Derivative. Non-specific. Cliche.

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