Social Media Explained: Untangling the World's Most Misunderstood Business Trend (Unabridged‪)‬

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.

You will learn:

The five fundamental social-media strategies
The six questions that lead you to a social-media strategy
Key ideas on resources, measurement, and deployment
Answers to the toughest questions about social-media marketing
Highlights of the major social-media platforms