Advances in Digital Marketing and eCommerce
Third International Conference, 2022
-
- £119.99
-
- £119.99
Publisher Description
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
More Books by Francisco J. Martínez-López & Luis F. Martinez
Other Books in This Series
Fashion Communication in the Digital Age
2023
Customization 4.0
2018
New Perspectives and Paradigms in Applied Economics and Business
2024
Rethinking Business for Sustainable Leadership in a VUCA World
2024
Sustainable Approaches and Business Challenges in Times of Crisis
2024
Constraints and Opportunities in Shaping the Future: New Approaches to Economics and Policy Making
2024