Advances in Digital Marketing and eCommerce
Fourth International Conference, 2023
-
- £144.99
-
- £144.99
Publisher Description
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
More Books by Francisco J. Martínez-López
Other Books in This Series
Fashion Communication in the Digital Age
2023
Customization 4.0
2018
New Perspectives and Paradigms in Applied Economics and Business
2024
Rethinking Business for Sustainable Leadership in a VUCA World
2024
Sustainable Approaches and Business Challenges in Times of Crisis
2024
Constraints and Opportunities in Shaping the Future: New Approaches to Economics and Policy Making
2024