Creating Value Through M-Business Models
Publisher Description
This iBook is an adapted version of the Master Thesis I wrote for my MSc. Marketing. I made this iBook because I wanted to share the knowledge I gained during this process. Please remember that this book was initially written as a thesis. It is therefore not as easy or pleasant to read as most modern management books.
IT-Driven Business Models
2010
The Business Model Canvas
2017
Open Services Innovation
2010
HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
2019
eCommerce (Volume 2)
2016
The Impulse Economy
2011