Building Business Models Building Business Models

Building Business Models

An MBA Crash Course

Publisher Description

Would you build your house without putting together a blueprint first? No. Similarly, an innovative idea needs a structured process before you bring it to market. How to make it, how to sell it. The business model is the blueprint used for planning, building and, evolving your company. It describes, in short, the rationale of how your company makes money and why. When you try to commercialise and innovation there is a lot of chaos and unstructured activity. This is textbook will help you navigate the process from idea creation to successful commercial innovation by giving you a set of proven tools and structured processes so you do not waste time reinventing the wheel. By the end of the course you are expected to know how to: (i) Build a business model (ii) Articulate it. It includes four cases: SouthWest airlines, ZipCar, DropBox and, Vibrasol.

  • GENRE
    Textbooks
    RELEASED
    2014
    24 September
    LANGUAGE
    EN
    English
    LENGTH
    56
    Pages
    PUBLISHER
    Jose Berengueres
    SIZE
    11.3
    MB

    More Books Like This

    The Ends Game The Ends Game
    2020
    Monetizing Innovation Monetizing Innovation
    2016
    If You're in a Dogfight, Become a Cat! If You're in a Dogfight, Become a Cat!
    2017
    The Accidental Marketer The Accidental Marketer
    2014
    Driving Digital Strategy Driving Digital Strategy
    2018
    Performance Excellence in Marketing, Sales and Pricing Performance Excellence in Marketing, Sales and Pricing
    2022

    More Books by Jose Berengueres

    The Brown Book of Design Thinking The Brown Book of Design Thinking
    2013
    Artificial Intelligence for Undergrads Artificial Intelligence for Undergrads
    2014
    Human Computer Interaction + User Experience Human Computer Interaction + User Experience
    2014
    The Brown Book of Design Thinking The Brown Book of Design Thinking
    2015
    Applied Computer Vision for Undergrads Applied Computer Vision for Undergrads
    2014
    Seven Women that Changed the UX Industry Seven Women that Changed the UX Industry
    2014

    Customers Also Bought

    Business Models for Entrepreneurs Business Models for Entrepreneurs
    2016
    Business Models for the Data Economy Business Models for the Data Economy
    2013
    Creating Value Through M-Business Models Creating Value Through M-Business Models
    2013
    How the new business models in the digital age have evolved How the new business models in the digital age have evolved
    2016
    Creating Business Value Creating Business Value
    2013
    5 Crucial Ingredients of the Perfect Business Idea 5 Crucial Ingredients of the Perfect Business Idea
    2013