Differentiate or Die
Survival in Our Era of Killer Competition
-
- £16.99
Publisher Description
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
GENRE
Business & Personal Finance
RELEASED
2010
28 December
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Wiley
SIZE
912.2
KB
Positioning: The Battle for Your Mind
2001
Positioning
2013
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
2009
Positioning: The Battle for Your Mind, 20th Anniversary Edition
2000
The New Positioning: The Latest on the World's #1 Business Strategy
1997
As Leis do Marketing
2024