Generation Y: Purchasing Power and Implications for Marketing. Generation Y: Purchasing Power and Implications for Marketing.

Generation Y: Purchasing Power and Implications for Marketing‪.‬

Academy of Marketing Studies Journal 2002, Jan-July, 6, 1-2

Academy of Marketing Studies Journal
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Publisher Description

ABSTRACT The study examines the buying habits of Generation Y The sheer size of the market of some 80 million strong makes it worth the attention of any retailer. The difference between Generation Y's purchasing power and Generation X's purchasing power is amazing. The income of the younger generation is used for more than just entertainment purposes, such as toys, but also for more adult-like purchases, such as stock. The researchers sought to determine what impact this had on the market compared to Generation Xers.

GENRE
Business & Personal Finance
RELEASED
2002
1 January
LANGUAGE
EN
English
LENGTH
23
Pages
PUBLISHER
The DreamCatchers Group, LLC
SIZE
267.8
KB

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