Improving Organizations by Coaching Individual Development Using the Resource-Based Business Strategy‪.‬

Introduction A familiar axiom in business is that change is the only constant. The business environment is not only fast changing, but also changing at an increasing rate, putting more pressure on firms to become "change friendly" and encourage individual and organizational development at all organizational levels (Lawler and Worley, 2006). Managers in organizations seeking to become more change-friendly may want to focus more on coaching employees' long-term career development and less on supervising their daily work (Hammer and Champy, 1993). One coaching method to improve managerial effectiveness is guiding individuals through development of a personal strategy (Covey, 1989). Covey and others discuss the benefits of goal-setting and focusing on the future. However, these approaches do not help with assessing the current situation and building individual strategic value for the future. This paper addresses this shortcoming by adapting the resource-based view, a business strategy analytical method, to the individual level of analysis and by using the resource-based view to coach individual performance and improve organizational effectiveness.