How do you get to the Red Planet? Not via a benighted government program trapped in red tape and bound by budget constrictions, that’s for sure. No, what it will take is a helping of adventure, science, corporate powerplays, a generous dollop of seduction—both in and out of the boardroom—and money, money, money!
Art Thrasher knows this. He is a man with a driving vision: send humans to Mars. The government has utterly failed, but Thrasher has got the plan to accomplish such a feat: form a “club” or billionaires to chip in one billion a year until the dream is accomplished. But these are men and women who are tough cookies, addicted to a profitable bottom-line, and disdainful of pie-in-the-sky dreamers who want to use their cash to make somebody else’s dreams come true.
But Thrasher is different from the other dreamers in an important regard: he’s a billionaire himself, and the president of a successful company. But it’s going to take all his wiles as a captain of industry and master manipulator of business and capital to overcome setbacks and sabotage—and get a rocket full of scientist, engineers, visionaries, and dreamers on their way to the Red Planet.
The man for the job has arrived. Art Thrasher is prepared to do whatever it takes to humans on Mars—or die trying!
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About Mars, Inc.:
“. . .perfectly enjoyable as an SF book (could Bova write anything that wasn’t enjoyable?), Mars, Inc. has that torn-from-the-headline vibe that’s obviously intended for a larger audience. . . . the bottom line? Mars, Inc. has inspiration, excitement, thrills, romance, a dash of satir—and is a good, fun read . . . .”—Analog
"The Hugo winner returns to his most popular subject: the quest for Mars."—Publishers Weekly
Ben Bova has written more than one hundred twenty futuristic novels and nonfiction books, and has been involved in science and high technology since the very beginnings of the space age. President Emeritus of the National Space Society and a past president of Science Fiction Writers of America, Bova received the Lifetime Achievement Award of the Arthur C. Clarke Foundation in 2005, "for fueling mankind's imagination regarding the wonders of outer space." His 2006 novel Titan received the John W. Campbell Memorial Award for best novel of the year. In 2008 he won the Robert A. Heinlein Award "for his outstanding body of work in the field of literature." Bova is a frequent commentator on radio and television and a widely-popular lecturer. His articles, opinion pieces and reviews have appeared in Scientific American, Nature, The New York Times, The Wall Street Journal, and many other newspapers and magazines. Earlier, he was an award-winning editor and an executive in the aerospace industry. His Grand Tour novels, such as Moonrise and Mars, combine romance, adventure, and the highest degree of scientific accuracy to show how the human race will expand through the solar system, and the impact this will have on individual human lives and society as a whole. Bova has taught science fiction at Harvard University and at the Hayden Planetarium in New York City, where he has also directed film courses. Bova currently lives in Florida.
About the award winning novels of Ben Bova:
“Technically accurate and absorbing. . ..”—Kirkus
“[Bova is] the science fiction author who will have the greatest effect on the world.”—Ray Bradbury
“A masterful storyteller”—Vector
“Gives a good read while turning your eyes to what might be in the not so distant future, just like Clarke and Asimov used to do so well.”—SFX
Bova's first Billionaire's Club SF novel falls entirely flat. Multimillionaire Art Thrasher has his heart set on sending a manned mission to Mars, but doesn't trust "the goddamned government" or the "fartbrains in the White House." Thrasher cajoles a handful of billionaire acquaintances into providing the financing he needs to create a private space program. Bova (the Grand Tour novels) is on firm ground when he writes (too infrequently) about science, but his grasp of business and politics is superficial and his story sometimes incoherent. More than a year into the program, Thrasher is shocked to learn that there's significant political opposition to the use of nuclear propulsion. And when the rationale for suspected sabotage is revealed, it makes very little sense. Most implausible are the human relationships especially those between the short, paunchy, fidgety protagonist and a variety of classically attractive women. When Thrasher gives up his womanizing for romance, the development is both utterly predictable and totally unconvincing.