The Application Dominance Effect

Why do so many adults say "I can't dance"? Why does protein mean meat, and "relationship" mean romance? In this book, Ravi Sandhu names the hidden pattern behind them all: the Application Dominance Effect. It happens when one use of something becomes so common that people mistake it for the thing itself, and every other option disappears from view.

Drawing on examples from his "... Organised" series, including dance, bhangra, roti, Bollywood, fat loss, veganism, relationships, parenting, habits, exercise and workplace learning, Ravi shows how this effect forms, why it is so hard to see, and why it is the biggest unspoken obstacle to change.

Then he offers a practical four-stage method for finding what has gone missing and making room for it. The aim is never to tear down the familiar, but to widen the picture until it fits everyone.

One question runs through the whole book: what else could this be?