Meet Dance

For anyone who's ever felt a beat move something in them and stayed rooted to the spot anyway — this book is about why.

Modern dance culture has quietly become obsessed with likes, followers, and going viral. But social media didn't invent this. It only amplified what dance performing has always done: turned movement into a way to get attention, chase approval, and wear a fake, effortless face while doing it.

Drawing on the Application Dominance Effect — how one version of an idea can quietly colonise an entire category — this book traces how "dance" came to mean "performance," what that costs the people standing at the edge of every dance floor, and who benefits from that assumption staying unquestioned.

It closes with something practical: how to find or build a room where dancing means moving with others, not performing for them. No audience. No camera. No metric. Just the music, and permission to move to it badly, joyfully, and entirely on your own terms.