The Benefit of a Good Reputation: An Empirical Analysis‪.‬

INTRODUCTION Like individuals, organizations are identified in part by the value of their good name. There is growing recognition in the business community that managerial considerations of reputation are no less significant than those involved with corporate operational, financial and legal decisions. Although a number of studies have addressed ways in which organizations might build a good reputation, the consequences of corporate reputation have been less well examined empirically. What is the value of a solid reputation once secured?