The Art of Design Strategy
Tracing the Future of Design Innovation
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- USD 34.99
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- USD 34.99
Descripción editorial
Although business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design initiatives with overarching business goals, enhancing design-led strategies.
The topic is a timely one. A recent article published by FastCompany has touched a nerve among design leaders, highlighting the urgent challenges and anxieties they face about the future of design. It’s sparked a conversation on the need for a new direction within the industry. As we stand on the precipice of the next design shift and design leaders ponder their next steps, The Art of Design Strategy offers a much-needed perspective, providing insights on how to elevate design to a strategic level and secure its place at the heart of business innovation.
You will:
Understand the key principles of design strategy and management.
Build a design-led work culture within your organization.
Examine the TRACES framework to align design initiatives with your business goals.
Gain deeper insights of the future landscape of the design industry.