Theodore Levitt

Books
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
2013
Marketing Myopia Marketing Myopia
Marketing Myopia
2008
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
2026
Miopia no Marketing Miopia no Marketing
Miopia no Marketing
2022

Audiobooks
HBR's 10 Must Reads on Strategic Marketing (HBR's 10 Must Reads) HBR's 10 Must Reads on Strategic Marketing (HBR's 10 Must Reads)
HBR's 10 Must Reads on Strategic Marketing (HBR's 10 Must Reads)
2022