V. Kumar

Books
Strategic Marketing for Higher Education Strategic Marketing for Higher Education
Strategic Marketing for Higher Education
2026
Marketing Accountability for Marketing and Non-Marketing Outcomes Marketing Accountability for Marketing and Non-Marketing Outcomes
Marketing Accountability for Marketing and Non-Marketing Outcomes
2021
Transformative Marketing Transformative Marketing
Transformative Marketing
2024
Valuing Customer Engagement Valuing Customer Engagement
Valuing Customer Engagement
2024
Customer Relationship Management Customer Relationship Management
Customer Relationship Management
2018
Customer Engagement Marketing Customer Engagement Marketing
Customer Engagement Marketing
2017