V. Kumar Books

Marketing Accountability for Marketing and Non-Marketing Outcomes Marketing Accountability for Marketing and Non-Marketing Outcomes
Marketing Accountability for Marketing and Non-Marketing Outcomes
2021
Transformative Marketing Transformative Marketing
Transformative Marketing
2024
Valuing Customer Engagement Valuing Customer Engagement
Valuing Customer Engagement
2024
Customer Relationship Management Customer Relationship Management
Customer Relationship Management
2018
Customer Engagement Marketing Customer Engagement Marketing
Customer Engagement Marketing
2017
The Definitive Guide to Customer Relationship Management (Collection) The Definitive Guide to Customer Relationship Management (Collection)
The Definitive Guide to Customer Relationship Management (Collection)
2012
Statistical Methods in Customer Relationship Management Statistical Methods in Customer Relationship Management
Statistical Methods in Customer Relationship Management
2012