Negotiating Successfully in Cross-Cultural Situations (Company Overview‪)‬

INTRODUCTION The impact of international business on American companies has been considerably understated. With two-way trade in goods and services amounting to well over $1 Trillion dollars, over 20% of the U.S. GDP in 1992, no part of the economy is sacrosanct and can avoid the international dimension. Over seventy percent of American firms are actively competing against foreign-based firms. If an American firm is not competing against a foreign firm, chances are that it is either being supplied by or selling to foreign based firms. Foreign direct investment in the U.S. has reached over $400 billion and continues to increase year by year. In the decade of the nineties, the only firms that will be exempt from dealing with foreign entities, either U.S. based affiliates or foreign customers, suppliers, or competitors will be those firms that are out of business or are going out of business.