Sweet Success
A Simple Recipe to Turn your Passion into Profit
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- ¥750
発行者による作品情報
LEARN THE RECIPE FOR STARTING A SUCCESSFUL BUSINESS
For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to:
Obtain the key ingredients to any successful businessCraft the mindset of an entrepreneurLearn the secret recipe for packaging a product for profitTurn kitchen experiments into top selling productsCultivate a community of brand evangelistsStep into a personal brand to amplify the businessKnow where to put marketing dollars most effectivelyAnd much more.
In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It’s never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way.
At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do—and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world’s first cupcake bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay and inspiration for entrepreneurs everywhere.
PUBLISHERS WEEKLY
Sprinkles cupcakes founder Nelson (The Sprinkles Baking Book) serves up saccharine business advice in this trite outing. She shares her own career story, writing of how she learned to bake out of homesickness when her father's job required the family to live abroad, went on to an unsatisfying career in finance, attended pastry school, and opened Sprinkles gourmet cupcake bakery in California in 2005. The generic advice that accompanies the biography is couched in baking metaphors: "Test the appetite: is the world hungry for your idea?"; "Inject with filling: build a beloved brand"; "Stock your pantry: streamline your operations and prepare to scale"; and "Remember that the convection fans of reality may blow your passion sideways as it rises. But as long as you keep your trays spinning, your dreams will bake to perfection, and you will reach your very own sweet success." Personal questions to spur self-reflection ("food for thought") end each chapter, but Nelson's advice doesn't go beyond the basics—"take a leap," "trust your intuition"—and the baking references overwhelm. Sprinkles fans will do better with Nelson's cookbooks.
