Marketing Insights from A to Z Marketing Insights from A to Z
2011
Marketing Management, Global Edition Marketing Management, Global Edition
2019
Marketing 4.0 Marketing 4.0
2017
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
2017
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
2013
Marketing 7.0 Marketing 7.0
2026