Great Companies See Employees as Investments Not Human Capital
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This Element is an excerpt from 17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage (9780137146703) by David Russo. Available in print and digital formats.
What ìhuman capitalî really meansóand why understanding it properly can help you unlock immense competitive advantage.
There is a widely held notion among many leaders and managers, and particularly CFOs, that ìhuman capitalî is ìthe employees,î the physical presence of those people who companies recruit, hire, and pay. Sorry, but thatís wrong! It couldnít be more wrong, and the mindset that breeds this misconception is at the root of what troubles many organizations today....
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