SUMMARY - Send: Why people email so badly and how to do it better by David Shipley and Will Schwalbe

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.



*By reading this summary, you will learn how to write an effective email and avoid mistakes.



*You will also learn : that e-mail has dethroned other means of communication; in which context it is most judicious to send an e-mail; how to fill in the various fields; how to formulate its contents; how to prevent misuse.


*David Shipley and Will Schwalbe begin with one observation: we botch our emails. They are often complicated to decipher or do not allow the conversation to progress. However, they point out that e-mail is relatively new to humanity. It is only in the last twenty years or so that the consumption of email has exploded. Using it must therefore require learning, in order to make the best possible use of it. 



*Buy now the summary of this book for the modest price of a cup of coffee!