SUMMARY - The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*As you read this summary, you will discover what dangers attention seekers represent.


*You will also discover that : the Obama presidency was not glamorous; attention seekers entertain you in every sense of the word; the attention seekers were born in New York City in the 1830s and 40s; the propaganda of the totalitarian states was heir to the British propaganda of World War I; the word "propaganda" is of religious origin; attention merchants entered homes at the same time as radio sets.


*You are constantly exposed to a veritable barrage: advertising, sponsored social networks, etc., are all efforts to attract and hold your attention. This attention that has found its merchants. The emergence and the dangers represented by attention merchants is the whole purpose of this summary, which for the first time studies in such a complete way a phenomenon that has remained relatively in the shadows until now.


*Buy now the summary of this book for the modest price of a cup of coffee!