SUMMARY - The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Russell Glass and Sean Callahan

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*By reading this summary, you will discover what big data is and why it is revolutionizing the world of marketing.


*You will also discover : that big data allows you to go much further than traditional marketing; the new marketing tools that exploit big data; that big data is changing the way work is organized and the type of skills needed; the pitfalls to avoid; that everyone can benefit from big data, regardless of the size of their business.


*Big data provides access to a new mass of data, a well of information about your customers and your products. Indeed, the exploitation of this data can highlight trends or links that can significantly improve a company's marketing. Big data is reinventing the rules of online business. By mastering it, you will have the opportunity to improve your marketing strategy, to stand out from your competitors, and even to improve your product. Are you ready to take it to the next level?


*Buy now the summary of this book for the modest price of a cup of coffee!