SUMMARY - The Dip: The extraordinary benefits of knowing when to quit (and when to stick) by Seth Godin

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.



*By reading this summary, you will discover what the DIP (challenge impossible or possible) is and what are the tools proposed by Seth Godin to identify it, prepare to face it and determine if and when to give it up.



*You will also discover that : you must always try to be the best: even if it's easier and more comfortable, you can't be satisfied with being average; the defended project must be superior to the others, and be on the right scale; whatever the project, at one time or another, we are confronted with a DIP; there are tools to learn how to take up this DIP and to achieve its ends.



*We all, at one time or another, have the desire to give up, and this can be legitimate, it can be the right thing to do. Winners also give up: they just do it at the right time. Giving up can be the right strategy, as long as it is done at the right time. The important thing about the DIP is to define the limits and the framework within which you can be the best, and the goal to be set.



*Buy now the summary of this book for the modest price of a cup of coffee!