SUMMARY - The Mesh: Why the Future of Business Is Sharing by Lisa Gansky

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.



*By reading this summary, you will discover the characteristics of Mesh, the name Lisa Ganksy gave to the new economy of sharing. You will learn how it is about to revolutionize our society.



*You will also learn that : the model of possession is being overtaken by the model of sharing and accessibility; the general context is particularly favorable to this paradigm shift; quality and the multiplication of uses are linked; word-of-mouth and the direct opinion of consumers is more important in terms of brand communication; information is a two-way street: to be successful, you have to know the customer in order to adapt the offer to his profile.


*Some things are better shared, and when you think about it, many are already: cabs, transportation, hotels, airports, libraries... Mesh, the sharing economy, is based on the meteoric development of social networks and connectivity between people. Today, access to goods is fast and easy, reducing our need to own them. The main strategy of Mesh is to "sell" a good several times: multiplying its use multiplies profits.



*Buy now the summary of this book for the modest price of a cup of coffee!