SUMMARY - The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*By reading this summary, you will discover the immense potential of the blogosphere in marketing.


*You will also discover that : blogs make it possible to target small markets of enthusiasts who are otherwise very difficult to reach; bloggers are totally invested in a subject that carries them; the Internet makes it possible to create highly involved communities, governed by their own codes and standards; to dialogue with the blogosphere, you need to adopt the right tone and a spirit of exchange; the company can take advantage of these channels to create a real close relationship with its audience.


*The Internet has created multiple spaces that represent a vast potential for the company to exploit. Among them, the blogosphere stands out for the investment of its members. More and more numerous and listened to, they are becoming real influencers for entire communities. Position yourself intelligently on these platforms and you will gain visibility and image. Will you be able to establish a productive relationship with these influencers?


*Buy now the summary of this book for the modest price of a cup of coffee!