Some Aspects of "Face-Saving" in Dialogue Discourse/Kai Kurie "Reputacijos Issaugojimo" Aspektai Dialogo Diskurse (Report‪)‬

Introduction Globalization processes embrace countries with different levels of development and humanity as a whole needs common norms of societies interaction. Cultural globalization in particular necessitates common comprehensible ethical basis to promote the dialogue between nations and cultures. The need for economic and cultural cooperation is one of the objective reasons of human communication qualitative changes. Its efficiency is determined by sticking to the ethic norms of communication that are based on socio-ethical principles of language behaviour. The study of language communication in this context helps in determining various principles connected with the communication intention of the addresser, character of communicants' interaction and peculiarities of their communication.