The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires (Unabridged‪)‬

Turning Words into Magic And Dreamers into Millionaires.
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

multiply the effectiveness of your advertising
understand the tug-of-war between intellect and emotion
plant a mental trigger in the mind of your customer
create totally new concepts from combinations of old ones
see the opportunities around you- avoid the danger of overchoice
escape the need to advertise "Sale! Sale! Sale!"
find the genius that hides within you- receive the best others have to give
focus your advertising, your business, and your life

Along the way, the Wizard will: share the power of encouragement
talk to you about your Ruby Red Slippers
make you understand how lucky you are
show you how to avoid the mistakes that others have already made
convince you of the need to rest.