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Publisher Description

Conversations on managing marketing: 

Mark Ritson on the importance of mastering marketing principles 
Nick Law on creativity in a digital age 
Scott Hagedorn on dealing with the increasing complexity of the media market 
Andrew Reeves on the challenges facing the advertising agency business model 
Sandra Wiles on leveraging and optimising sponsorships 
Gil Snir on programmatic media buying and its impact on advertising 
Kshira Saagar on data transformation within your organisation 
Ashton Bishop on the disruptive effect of change on organisations 
Ed Pank on creativity and innovation and their importance to business 
Martin Cass on how data is making media planning and buying more accountable 
Mari Kauppinen on the need for short-, medium- and long-term strategy 
Will Scully-Power on big data, small data, and first-, second- and third-party data

GENRE
Business & Personal Finance
RELEASED
2020
12 March
LANGUAGE
EN
English
LENGTH
200
Pages
PUBLISHER
Vivid Publishing
SELLER
DIY Media Group DBA BookBaby
SIZE
1.1
MB

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