Fake Marketing Dilemmas

Fake Marketing Dilemmas: The Folly of Making Complex Marketing Issues Simple.

Questions answered in the book:
– The 4Ps or no P?
– Brand purpose or corporate purpose?
– Purpose or profit?
– Top-down or bottom-up budgeting?
– Global or local?
– Top or bottom of the funnel?
– In-house or the outhouse?
– Agile or not?
– Best of breed or one throat to choke?
– Bigger or better?
– Is an agency a cost or value?
– Pay more or less for your agency fees?
– Open tender or closed tender?
– Math or Mad Men?
– Personalising or mass marketing?
– Creative or technology?
– WFH or back to the office?
– Net zero emissions or not?
– Pitch your business before Christmas?