Fake Marketing Dilemmas Fake Marketing Dilemmas

Fake Marketing Dilemmas

The Folly of Making Complex Marketing Issues Simple

    • $2.99
    • $2.99

Publisher Description

Fake Marketing Dilemmas: The Folly of Making Complex Marketing Issues Simple.

Questions answered in the book:
– The 4Ps or no P?
– Brand purpose or corporate purpose?
– Purpose or profit?
– Top-down or bottom-up budgeting?
– Global or local?
– Top or bottom of the funnel?
– In-house or the outhouse?
– Agile or not?
– Best of breed or one throat to choke?
– Bigger or better?
– Is an agency a cost or value?
– Pay more or less for your agency fees?
– Open tender or closed tender?
– Math or Mad Men?
– Personalising or mass marketing?
– Creative or technology?
– WFH or back to the office?
– Net zero emissions or not?
– Pitch your business before Christmas?

GENRE
Business & Personal Finance
RELEASED
2023
18 September
LANGUAGE
EN
English
LENGTH
100
Pages
PUBLISHER
Vivid Publishing
SELLER
DIY Media Group DBA BookBaby
SIZE
2.4
MB

More Books by Darren Woolley

Conversations on Managing Media Conversations on Managing Media
2021
Conversations on Managing Marketing Conversations on Managing Marketing
2020