Strategic Marketing Management: Theory and Practice Strategic Marketing Management: Theory and Practice

Strategic Marketing Management: Theory and Practice

Alexander Chernev
    • $124.99
    • $124.99

Publisher Description

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

GENRE
Business & Personal Finance
RELEASED
2019
1 January
LANGUAGE
EN
English
LENGTH
522
Pages
PUBLISHER
Cerebellum Press
SELLER
Cerebellum Press
SIZE
74.4
MB

More Books Like This

Strategic Marketing Management: The Framework Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework
2019
Strategic Marketing Management, 9th Edition Strategic Marketing Management, 9th Edition
Strategic Marketing Management, 9th Edition
2018
What Is Marketing? What Is Marketing?
What Is Marketing?
2006
The Essentials of Marketing Principles The Essentials of Marketing Principles
The Essentials of Marketing Principles
2012
Value Merchants Value Merchants
Value Merchants
2007
Driving Customer Equity Driving Customer Equity
Driving Customer Equity
2001

More Books by Alexander Chernev

Mastering the Job Interview, 10th Edition Mastering the Job Interview, 10th Edition
Mastering the Job Interview, 10th Edition
2023
Kellogg on Marketing Kellogg on Marketing
Kellogg on Marketing
2023
Customer Science Customer Science
Customer Science
2022
The Marketing Plan Handbook, 6th Edition The Marketing Plan Handbook, 6th Edition
The Marketing Plan Handbook, 6th Edition
2020
Strategic Brand Management, 3rd Edition Strategic Brand Management, 3rd Edition
Strategic Brand Management, 3rd Edition
2020
Strategic Marketing Management: The Framework Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework
2019