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Descripción de editorial

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2009
marzo 17
LENGUAJE
EN
Inglés
EXTENSIÓN
256
Páginas
EDITORIAL
HarperCollins e-books
VENDEDOR
HARPERCOLLINS PUBLISHERS
TAMAÑO
1.1
MB

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