Apple (Unabridged)
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4.6 • 29 Ratings
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- $19.99
Publisher Description
Instant New York Times Bestseller
In time for Apple’s 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today.
On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.
Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design.
Deeply researched, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.
Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched.
Customer Reviews
It’s Okay
It started out really detailed, especially covering Apple’s earlier years up through the 2000s. But once it got into the modern era, a lot of that depth kind of disappeared. The details became much lighter, and it started jumping forward way too quickly. Also, the little jingle for the sidebars got annoying fast after the first few times. Fair warning, there are what feels like 300 sidebars in this book, which is honestly a bit much. Also the book cover is horrible. Loses an entire star just for that.
Love the book, HATE the jingle
While I have enjoyed the book so far, I am not sure I can finish it. The jingle that plays is so offensive and loud it causes me to jump. I wish there was a way to turn that part off.
It got one star because 0 was not an option
The book is dry and does not offer any insights that you probably have not already heard. The audiobook is annoying with its little jingle and supposedly valuable special notes. I personally find the author to supercilious in these little useless details.