Apple
The First 50 Years
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4.6 • 34 Ratings
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- $19.99
Publisher Description
This book lavishly illustrates the first 50 years of Apple’s history through stunning, full-color photographs.
Instant New York Times Bestseller
In time for Apple’s 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today.
On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.
Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design.
Deeply researched, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.
Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched.
Customer Reviews
A wonderful book to read
It was an eye opening story of an American company, with in-depth interviews and insights. The 1990’s section got a little long but needed to be told. The last of the book got a little long also as it switched from history to the new innovations, again had to be told to show the future of a company I have admired for many years. The book is a great read, I wanted to finish the book before the actual 50th anniversary which I just accomplished 6 days before the big day.
Where are you and the others?
As a proud owner of a still working Performa 6260. Bought new from Sears with a supposed lifetime warranty. I have a complete system and just needed to learn how to use it. David Pogue’s Mac for Dummies provided the instruction. Yes there are other authors that should be included in this book. He and they helped cure the ignorance many of us had. Apple owes them a huge debt. Point here is the book needs another chapter even if written by someone else. The fifty year story is incomplete without a devoted chapter to the writers of the instruction books and articles that kept track of OS updates.
Detailed and fun to read
As a lifelong Apple fan, this book was a joy to read. The details are many, however they never overwhelmed the flow of each chapter.