Ending The War Between Sales and Marketing (Harvard Business Review) (Unabridged)
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Publisher Description
Sales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the sales force is myopic - too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future. In short, each group undervalues the other's contributions. Both stumble (and organizational performance suffers) when they are out of sync. Yet, few firms seem to make serious overtures toward analyzing and enhancing the relationship between these two critical functions.
- From the July/August 2006 special Sales issue of Harvard Business Review.
GENRE
Business & Personal Finance
LANGUAGE
DA
Danish
LENGTH
00:32
hr
min
RELEASED
2006
July 15
PUBLISHER
Harvard Business School Publishing
PRESENTED BY
Audible.com
SIZE
26.4
MB
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