How Brands Grow: What Marketers Don't Know (Unabridged‪)‬

    • 4.3 • 7 Ratings
    • $17.99

    • $17.99

Publisher Description

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

GENRE
Business & Personal Finance
NARRATOR
DM
Daniel May
LANGUAGE
EN
English
LENGTH
06:35
hr min
RELEASED
2014
February 4
PUBLISHER
Audible Studios
PRESENTED BY
Audible.com
SIZE
306.8
MB

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