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Publisher Description

Instant Wall Street Journal Bestseller!

You don't need to be Ivy League educated, have money, be creative, or even have an idea to get rich. You just need to be willing to break the rules.

At nineteen, I founded a software company with $119 in my bank account. Five years later, it was valued at $10.5 million. I don't consider myself exceptionally brilliant. I just realized something few people know: You don't need lots of money or an original idea to get really rich.

Now, I make more than $100,000 in passive income every month, while also running my own private equity firm and hosting The Top Entrepreneurs podcast, which has more than 10 million downloads. This book will show you how I went from college dropout to member of the New Rich. And I'm holding nothing back. You'll see my tax returns, my profit and loss statements, my email negotiations when buying and selling companies.

It's time to forget your grandfather's advice. I'll teach you how to be a modern opportunist--investor, entrepreneur, or side hustler--by breaking these four golden rules of the old guard:

1.Focus on one skill: Wrong. Don't cultivate one great skill to get ahead. In today's business world, success goes to the multitaskers.
2.Be unique: Wrong. The way to get rich is not by launching a new idea but by aggressively copying others and then adding your own twist.
3.Focus on one goal: Wrong. Focus instead on creating a system to produce the outcome you want, not just once, but over and over again.
4.Appeal to the masses: Wrong. The masses are broke ($4k average net worth in America?). Let others cut a trail through the jungle so you can peacefully walk in and capitalize on their hard work.

By rejecting these defunct rules and following my unconventional path, you can copy other people's ideas shamelessly, bootstrap a start-up with almost no funding, invest in small local businesses for huge payoffs, and reap all the benefits.

Business & Personal Finance
Nathan Latka
hr min
March 5
Penguin Audio

Customer Reviews

sethlouey ,

Finally, a book with actionable steps

This book by Nathan is a great way to take action with going from 0-100. I’m on my second read through and purchased both audio and physical books.

Jonathan Cor ,

Modern day Rich dad Poor dad...with the step by step methods

Nathan Latka, I feel, is one of the most influential tech entrepreneurs in the industry! This book is an extension of all of the massive success he has had from all of his tech startups to his thriving podcast. I highly recommend this book due to Nathan’s ability to thoroughly articulate exactly what his book title says in a step by step format.

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