The 9L's: Keys to Building a High-Performance Culture (Unabridged‪)‬

The Audible version has over seven hours of bonus interviews from some of the most respected fire service leaders in the country! Enjoy!

The absolute keys to transform your organization and sustain high-performance!


Each and every one of us has a unique perspective on what it takes to be a successful leader. And we all understand that there is no cookie cutter formula that will hand you the magic keys to unlocking a high-performance culture. 

The 9L's will expound on the key principles, the core concepts that each and every person can apply and use, no matter what their background or leadership beliefs are! The foundation laid out in this book will allow anyone to create, nurture, and build a high-performance culture. Inside the book, you will find and understand the following:

The keys to unlock your learning potential.
Understanding communication and why it breaks down.
Understanding what level you are on in relation to those you lead.
What exactly vision is, and why it matters so much if you want to succeed.
How to calibrate our normalcy, so we don't mistake a toxic workplace for "normal."
Why downtime and days off matter even more than time at work.
The formula for success, no matter what the endeavor is inside the organization.
How to make it last.


The book covers nine principles of leadership all of which start with the letter "L". Learn, listen, love, look, laugh, level, live, labor, and last. The ultimate point of the book is to provide the listener with the single greatest tool that they can possess in a leadership role, and that is a lens by which you can judge every decision that you must make in your organization.