The Copywriter's Handbook
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2.5 • 2 Ratings
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- $19.99
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- $19.99
Publisher Description
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
- 8 headlines that work-and how to use them
- The 5-step "Motivating Sequence" for generating more sales and profits
- 10 tips for boosting landing page conversion rates
- 15 techniques to ensure your emails get high open and click-through rates
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
Customer Reviews
DO NOT GET THIS AUDIOBOOK!! (poor formatting)
I do like the contents of this book but unfortunately the audio book is unusable.
This isn’t a book to read beginning to end, it’s more of a reference for each type of writing (digital ads, print, website pages, etc)
The problem is that the 14+ hours of audio is randomly sliced into 24 “tracks” so if you want to jump to a different chapter, it is impossible to know where the chapters start.
I reached out to Robert Bly and he directed me to the publisher. I reached out to the audiobook publisher, Tantor Audio, and got no response for my request for chapter timestamps.
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