The Copywriter's Handbook
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- $19.99
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- $19.99
Publisher Description
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
- 8 headlines that work-and how to use them
- The 5-step "Motivating Sequence" for generating more sales and profits
- 10 tips for boosting landing page conversion rates
- 15 techniques to ensure your emails get high open and click-through rates
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
Customer Reviews
Good beginning but poor formatting
First few chapters are great.
The problem is the 14+ hours of audio are just randomly sliced into 24 “tracks” so if you want to skip a chapter, it is nearly impossible to find where the next chapter starts. This is an issue because some chapters are out of date and not necessary. Also there are lots of lists with website addresses and I wish I could just jump to the next section or chapter.
I wish there was a table of contents with time stamps available!