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Publisher Description

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the audiobook provides fascinating insight into the complex power of influence, good and bad.

GENRE
Nonfiction
NARRATOR
XS
Xe Sands
LENGTH
05:24
hr min
RELEASED
2017
September 19
PUBLISHER
Macmillan Audio
LANGUAGE
EN
English
SIZE
282.7
MB

Customer Reviews

dpena150 ,

Wow, this is a great book!

Honestly, this book has reminded me about many mistakes in my life and when someone or something makes you reflect on your past, that is a masterpiece. Congrats to the author of this book for embarking an amazing journey of writing this book. I am in track 8.

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