The Invisible Touch: The Four Keys to Modern Marketing (Abridged Nonfiction‪)‬

Harry Beckwith, the author of
Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using
The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.