Routledge Interpretive Marketing Research

Analyzing Music in Advertising

Nicolai Graakjaer

Brands

Jonathan E. Schroeder

Imagining Marketing

Stephen Brown & Anthony Patterson

Romancing the Market

Stephen Brown, Bill Clarke & Anne Marie Doherty

Food and Experiential Marketing

Wided BATAT

Taste, Consumption and Markets

Zeynep Arsel & Jonathan Bean

Macro-Social Marketing Insights

Ann-Marie Kennedy

Consumption, Psychology and Practice Theories

Tony Wilson

Gifts, Romance, and Consumer Culture

Yuko Minowa & Russell W. Belk

Celebrity Fans and Their Consumer Behaviour

Markus Wohlfeil