Imagining Marketing
Art, Aesthetics and the Avant-Garde
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- $59.99
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- $59.99
Publisher Description
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and
GENRE
Business & Personal Finance
RELEASED
2001
February 1
LANGUAGE
EN
English
LENGTH
320
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
1.6
MB