2017 MGI Membership Marketing Benchmarking Report

For the past nine years, Marketing General Incorporated has been tracking the strategies and tactics that membership organizations find useful in recruitment, retention, and reinstatement of members. This year, over 1000 organizations shared their responses and insights. Survey questions are reviewed yearly in order to ensure that the information studied and benchmarked continues to stay relevant and addresses our participants’ interests.

The 2017 Membership Marketing Benchmarking Report will be of value to anyone involved in association management.